{"id":3014,"date":"2020-01-27T14:08:24","date_gmt":"2020-01-27T14:08:24","guid":{"rendered":"https:\/\/www.innovationnewsnetwork.com\/?p=3014"},"modified":"2020-01-27T14:09:43","modified_gmt":"2020-01-27T14:09:43","slug":"cattle-facial-recognition-could-combat-agricultural-fraud","status":"publish","type":"post","link":"https:\/\/www.innovationnewsnetwork.com\/cattle-facial-recognition-could-combat-agricultural-fraud\/3014\/","title":{"rendered":"Cattle facial recognition could combat agricultural fraud"},"content":{"rendered":"
A start-up in the dairy industry, Stellapps<\/a>, are in the early stages of developing facial recognition<\/a> systems for cows. According to the company\u2019s co-founder Ranjith Mukunthan, this technology could revolutionise the dairy industry.<\/p>\n Stellapps\u2019s facial recognition system aims to strengthen animal-related digital data for insurance companies, nutrition providers, and financial institutions which offer loans on cattle.<\/p>\n \u201cThe existing ID mechanisms for cattle are either ear-tags or RF (radio frequency) chips\u201d Mukunthan said.<\/p>\n Mukunthan continued: \u201cBoth of these are highly vulnerable for ID theft and manipulation. But this system will significantly bring down manipulation as it documents bovine IDs using facial images, body structure and teeth.\u201d<\/p>\n According to Stellapps: \u201cStellapps\u2019 SmartMoo\u2122 IoT platform acquires data via sensors that are embedded in milking systems, animal wearables, milk chilling equipment and milk procurement peripherals.<\/p>\n \u201cThe data acquired is transmitted to the Stellapps SmartMoo\u2122 Big Data Cloud Service Delivery Platform (SDP) where the Stellapps SmartMoo\u2122 suite of applications analyse and crunch the received data before forwarding the analytics & data science outcome to various stakeholders over low-end and smart mobile devices. The patent-pending hardware and software is designed to scale horizontally across other industry verticals.\u201d<\/p>\n