The research team developed a prototype for a digital decision support system, in which AI and human intelligence have been integrated together as a hybrid. A prototype for a digital decision support system and design principles have now been developed.<\/p>\n

Cronholm added: \u201cWe have limited ourselves to examining how human intelligence and AI can be integrated when dealing with retail business industry returns.<\/p>\n

\u201cWe call the prototype a hybrid system and its purpose is to support the improvement of returns management, for example in analyses of returns that are over-represented, analyses of transport in relation to carbon emissions, and analyses of more return-prone community groups.\u201d<\/p>\n

Both the decision support system and the design principles have been developed based on theoretical insights and empirical evaluations. After testing the prototype in a number of retail business industry companies, scientists observed that the technology contributed to higher quality decision-making than what a human or AI could produce independently.<\/p>\n

\u201cThe design principles of the project are based on a case of returns management within a smaller number of companies, but there are no obstacles to their application in other contexts,\u201d concluded Stefan Cronholm.<\/p>\n","protected":false},"excerpt":{"rendered":"

A research team from the University of Bor\u00e5s has discovered that combining Artificial Intelligence and human intelligence allowed for the creation of a hybrid system prototype that functions as a digital decision support system for handling returns in trade.\u00a0 How is AI technology transforming commerce? The development of Artificial Intelligence (AI) has renovated commerce in […]<\/p>\n","protected":false},"author":21,"featured_media":18341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[830],"tags":[570,24128,24208],"acf":[],"yoast_head":"\n